Search engine optimization (SEO) or search engine optimization is the process of developing websites to suit the requirements of different search engines. SEO is an abbreviation for the word Search Engine Optimization, and from here we point out that what it is is that it is that technology that works on preparing sites for search engines, and in a more easy and detailed way we find that it is a development process that is attached to the sites in order to be in line or commensurate with the requirements of the different search engines that Google or Bing Browser. As for the goal behind this matter, it is represented in obtaining the ranking among the first results in the search engines, whether it is related to the use of keywords or key terms that are circulated among potential customers belonging to the various institutions, or projects, as well as the interest of this process to working customers in commercial activities